Social Media For Business

What You Need To Know about Social Media

By  | 

Social media is simply another way for us to communicate and connect with one another.  If you are a smart communicator and understand the power of connections, you already know a lot about social media.

In the past, we could eyeball the communicator during a face-to-face interaction to determine the truth.  Today, we must depend upon building relationships that create trust and that create believability.

Here is what we do know about social media:

1.  Our young people are connected.  Today’s youth understands social media; they live and breathe it every day.  They use the tools as ways to share with their friends.  As kids, we used the telephone.  Today’s kids use smartphones.  To any young person, the power of Twitter, Instagram is a no-brainer.

2.  Social media brings on two-way communication.  Where email was one-way communication that was often not instantaneous, Twitter is two-way and instant.

3.  Social media enables people to deepen connections and relationships.  I could correspond with you quickly through email.  But, through Facebook, I learn what you look like, what you like to do on Sunday afternoon, who your favorite actors are, and where you love to eat.

4.  Social media is here to stay.  The way we are communicating is in a revolutionary change and that change centers on social media.

5.  Social media is forcing changes in marketing and sales.  The way we discover, evaluate and purchase products and services is experiencing a major insurgency.  Word of mouth purchases come not from the neighborhood pharmacist but from what our friends tell us on Facebook or what we hear on Twitter.



Social media provides new opportunities to communicate and to connect.  The fun part is joining the party.  What are you waiting for?  Now that you know that you do know something about social media, and you also know that no one knows what’s nextBusiness Management Articles, come join us!  See you on social media.

Digital Art enthusiast, Digital Pr expert, and lighting design Consultant.