Event Tech & Business

The Seven Personas of the Modern Marketer

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There are three types of people in the world: those who make it happen, those who watch it happen, and those who say “what happened?” It’s better to control your own destiny than to wait for it to happen – or worst of all, to have things dictated for you and wonder how you got there. The same is true in marketing. The concept of modern marketing is an art and science, merging in a proactive, visionary, and forward-thinking manner.

See also: Twitter for Event Marketing: Best Practices and Recommendations

Can we unlock insights when creating a buyer persona and apply that to the relevant personas of the modern marketer?

Fortunately, the answer was close by. A recent article, “No Marketer Is an Island: Meet the 7 Personas of the Modern CMO,” shed some light on the seven dominant personalities of a successful CMO. But I believe that we can apply this thinking to all marketing – not just the CMO – to identify, build up, and enhance our own skills and strengths.