Event Tech & Business

Promoting Your Event on Facebook has Never been So Easy

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Facebook has turned from a simple way to converse with colleagues into the most powerful online marketing tool for business. Apart from being a popular service for users to share pictures, opinions and status updates, Facebook provides a place where you can promote your events for free, engaging your fans and spreading information and updates about your company.

So, how can you make it happen?

News Feed: the best place for event promotion to appear on Facebook is the News Feed. To do this, you need to associate the event with a Facebook Page, not Personal Timeline. Any public event posted on Personal Timeline will also appear, but only on the right-column ads. To promote on News Feed, you need:

  1. Facebook Page: if you don’t have a Facebook yet, create one. Make sure you obtain the permission to create ads and publish it on that page.
  2. The event: create an event you want to promote and publish it. Click Promote Event, add more details, such as audience and budget, and finally, Place Order.

Make Cover Update: to give an immediate impression of the event in your Profile, change your cover photo with an image about the event.

ALSO READ:  Event Marketing Ideas Event Experts Should Know

Boost Post: any post can be boosted as long as it is posted on your Page, not the personal profile. Make a post about your event and click the Boost Post on the lower right corner. Before the post is actually boosted, you are allowed to change audience and budget based on you how long you want the post remains boosted by Facebook.

Use Videos: to create more appeal and increase your event registration count, the video is the right media. If you have good footage of your previous event, post it on your page. with the introduction of the LIVE VIDEO feature in 2016, this can also be used to promote the event and get more attendees within minutes.

Digital Art enthusiast, Digital Pr expert, and lighting design Consultant.