Event How Tos

4 Key Elements Of A Successful Event Planning Business

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Want to know how to run a successful event planning business? Event planning seems graceful to everyone looking at it from afar, but do they really know what planners have to do to get their business to the top? successful event planning business

In a Black enterprise interview, CEO, Lily V events, Lily Ehumadu, was asked about the key elements of a successful business. Being a successful event planner in Philadelphia, USA, she definitely knows the key elements of a successful business.

When venturing into the event business, you really need to know what works in the industry. Also, you always have to look into what can make a business excel, be it trade business or education business.

We’d use her advice to let you know how to run a successful event planning business:

1. “Adequate planning”

successful event planning business

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As an events planner, you really have to plan the business itself. Remember all the clients you’ve had and reminisce on the methods you adopted in planning the events– are those methods effective for your business plan too? Set certain goals and ensure that you track them along the way.

2. “Market strategy”

successsful event planning business

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What strategy do you use in reaching out to people and growing your business? Do you take into consideration the marketing platforms and the content you create for such? Is your marketing online or offline, or both?

3. “A customer service approach”

successsful event planning business

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Lily says “We, as planners, are here to serve, serve, and serve.” As an event planner, your duty is to serve your clients and ensure that they are satisfied with your services. Also, if your client is difficult, you may want to read the article on how to handle a difficult client. 

4. “Team building”

successsful event planning business

Source: Pexels

Who’s in your team? Also, you should consider the duties involved in the events planning business and assign them accordingly. Your team needs to grow within the business, and that’s the only way delegation of duties can be successful.

We wish you the best of luck in your events business 🙂