Event How Tos

Event Marketing Ideas Event Experts Should Know

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The appropriate event marketing ideas will make you get the word out about your event and get the perfect audience and numbers to be present. Event marketing has come a long way beyond simply inviting people and getting them to register.

Your event marketing should build a buzz around your event, get your attendees engaged via social media platform and talking about it long before it takes place and maintains that motion after it finishes. event marketing ideas

Here is the big question. How do you create a marketing campaign that does all that with limited  resources and budget?”

 

With the right event management tools and a dash of innovation, you can work wonders for your event marketing. Here, we’ll walk you through some top tips on how to successfully market your event throughout the attendee journey and derive the most value.

 

The new rules of event marketing

Christine Lagorio-Chafkin, Inc.

Want to make an experience that will resonate? Here, the brightest idea-generators in marketing share their thoughts on the latest trends in live events.

 

Begin With A website For your Event

Your event website is your biggest promotional tool. It is where your audience will be directed from all of your other communication channels, and it’s the place your event audience is likely to spend the most amount of time interacting with your brand in advance of your event. With this in mind, it’s important to impress your audience with a sleek professional looking website that is easy to use and navigate.

 

RELATED10 Helpful Event Planning Tips And Ideas For Beginners

 

Create a buzz around your Event

event marketing ideas: By promoting your event through a variety of other marketing channels you can significantly increase your marketing reach.

Use social media channels to create a buzz around your event and harness the power of Facebook, Twitter and LinkedIn to expand your reach and empower your attendees to promote your event with social sharing.

 

Create a #hashtag for your event

event marketing ideas: It is a good idea to create a designated hashtag for your event. Hashtags are simply a word preceded by a # sign and can be used to unify tweets from multiple people on the same subject.

 

Promote videos showcasing speakers and sponsors to get people excited about the event

Eventifier Blog

Content marketing is a great way to market your event. In this article, you will learn 20 ideas for every phase of your event’s progress. These ideas will help you increase signups before your event, amplify the excitement during your event, and repurpose event content after it’s over.

Post your event to Facebook

Create a Facebook page for your event and be sure to encourage your event audience to like or join the event. You can do this through your other marketing channels, by posting a link to your Facebook page on your website and also including it in any email communications you send out.

 

Engage potential attendees on social media by asking them to vote on some aspect of the event

Jay Baer, Convince & Convert

Social media enables events and their planners to have long-term, nuanced, shifting interactions with attendees. Jay shares 7 awesome tips to integrate social media into your events seamlessly.

Tweet your Event

Post-event information and updates to Twitter regularly in the lead-up to, during, and after your event to drive engagement throughout the event cycle. Remember, on Twitter you have up to 140 characters to create your post. Use these to highlight the key points: event name, dates, link to register, and if there is room, a personalized message to further promote your event.

Contact us at [email protected], [email protected] to discuss how we can help promote your next event. Call: +2348130229961.

 

Source: Fitsmallbiz

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