Event Inspiration

Best Corporate Event Ideas For Your Brand

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Planning a corporate event? One of the most challenging aspects of corporate event planning is coming up with an idea. The event theme is the driving force behind every other aspect of an event, from the invitation to the selection of entertainment and food. Before you get busy with any other part of the corporate event planning process, first pin down the goal of the event.

The best corporate event ideas take that business objective — after all, corporate events have business objectives — and use it as the springboard for the event theme and the overall atmosphere of the event.

Getting Down to Business

Corporate events can set the stage for presenting information regarding a company’s upcoming product launch, a new approach to corporate training, or simply for conducting team building exercises in a fun, engaging environment. As a corporate event planner, your first step is to determine the event’s objective.

More: Here are 3 Simple, Must-Do Steps To Help You Plan a Corporate Event

Is the purpose of this corporate event to reward a sales team for exceeding projections by providing a retreat focused on rest and relaxation? Is the goal to bring employees of two different companies together due to a merger, with the priority resting on connecting people and building relationships? Whether the purpose of the event is business or pleasure or a combination of the two, the right corporate event idea can meet the objective and deliver a successful event.

Corporate Event Ideas

Work to Be Done? Take It Out of the Office

For many employees, reporting to work every day at the same time, dressed in the same business attire, with the same people, becomes a grind.

While they may enjoy the work itself and their colleagues, the predictability of it all gets old quickly.

Why not mix it up?

Take a corporate meeting to another venue, away from the offices and cubicles. Even if employees must spend the day poring over reports or sitting in meetings, the change in surroundings can be refreshing.

  A few suggestions:

  • Change the dress code for the event, allowing employees to dress comfortably
  • If weather and venue permit, schedule part of the event outdoors
  • Skip the standard meeting sandwich platter and offer an assortment of foods from local restaurants or made-to-order food service stations
  • Schedule a fun, interactive activity during the mid-afternoon slump
  • On the last day of the event, end earlier than the usual quitting time; attendees will appreciate getting out of work early

The key to having a productive corporate event is to take employees out of their usual work routine.  Changing the attire, location, and overall vibe can change their interactions and reenergize staff, even if they are staring at annual report figures all afternoon.

No Work Today! Corporate Event Ideas

Corporate Event Ideas

Rewarding employees with a fun corporate event should be just that – fun!

For these types of events, look for something more interesting and creative, a change from the standard “golf outing and dinner” routine. If your event is a company-wide event, then your venue will need to be large enough to accommodate all the employees and their mode of transport, if they are travelling individually. Some fun corporate event ideas include:

  • Company picnic with a cookout featuring fare from local establishments produces from local farms, music, and games, such as corn hole competitions or croquet matches, with both blankets and chairs for seating.
  • Take it out to the ballgame. Literally! Plan a trip to the ballpark for an early afternoon game, complete with game caps and hotdogs, and bus transportation.
  • Winery tour and wine making demonstration followed by a picnic lunch outdoors on the grounds for a real day away from the office.
  • Boat cruise in a nearby harbour or on a slow-moving river, complete with sightseeing commentary and lunch.
  • For a small group, a jaunt into a nearby major city for a live show and dinner.


More: 2 Event Design Principles To Spark up Your Events

Whatever the choice, keep the staff in mind when planning the event. If employees consider this outing just “one more work event” they have to attend, you will have missed the mark. Keep the employee demographic and the office atmosphere in mind when planning a corporate event of this type….Read More